We all find it hard to switch off, that's why at innocent we decided to hold a digital detox festival, 'innocent unplugged'. I designed everything for the festival including the branding, PR press shoot, signage, lanyards and the whole look and feel for the festival. I helped project manage, assisting with choosing artists, activities, food and structures. It was a low budget, all hands on deck kind of project, which I love. It was a huge success and received great feedback from the business and festivalgoers.
Film credit: Lois Hinx
Photographer credit: Kris Piotrowski