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First day at work, first paycheck. first electric bill, first time putting the TV up the wall, first time feeling like an adult. When Gillette wants to attract young adults that have not used their product before, it's a perfect opportunity to also be their first real shaver. because having a proper shaver for the first time is one of the sign of becoming an adult. Using this insight, we invite these new adults to share their other #firstreal experiences in becoming a grown up man.
