Frequently described as ‘Scotland’s other drink’ (after whisky), IRN-BRU is one of the nation’s most treasured brands. Inspired by the famous ‘Made from Girders’ ad campaign from the 1980s, our creative solution was centred around ‘industry and strength’. This inspired the introduction of the ‘I’ girder device which encases the redrawn word mark, and the resurrection of the strong man which featured on the brand’s original label.