It Is Real

Barni’s needed to convey to its core audience—parents—that Barni is a high-quality product made from simple ingredients. Knowing how much pressure there is on parents, we've decided to support their confidence in themselves and show that their kids need simple things like hugs and Barni. Based on research we arranged a social experiment: we asked people if they are good parents, and after showed the answers of real experts—their children. We showed that adults keep self-doubting, but children know: moms and dads are the best. And for happy parenting, simple but quality things are the most important. https://barni.org/family/ 850,000 impressions with influencers' posts. 100,000+ video views. Audience retention was 70% higher than average. 650 social media comments on parenting.