Talk Against Violence

Two in three Ukrainians do not recognize manifestations of psychological violence. Those who recognize fight it with abuse. Spreading more violence. We've decided to call people not to fight, but to overcome violence as a fenomena. To talk against it. As there are words that hurt, and the words that can heal. Words that can build happy relations. First we’ve explained what is psychological violence, and why it is not acceptable. We created a neuroscience experiment, and launched nationwide conversation against domestic violence. In a TV show. With YouTube influencers and celebrities. Inside families' homes. Results: 500,000+ people started to recognize psychological violence. 3,500,000 people talked against violence with their loved ones. 12,000,000 impressions in earned media.