However, the gender mix among workers in the UK’s creative industries has remained flat in recent years, and sits at around 37%. If you look at senior ranks, this is far worse - for example only 16% of creative directors are women. This disparity, inevitably leads to bias - for example brilliant researchers at Google, in collaboration with the Geena Davis Institute, used facial and speech recognition technology to show that in the 100 highest-grossing films in the US, in each year from 2014 to 2016, women occupied just 36% of screen time and 35% of the speaking time. This only continues the cycle of bias!