IWD2020 Bloomberg Interview - Creative Industries are often underestimated

  • Pip Jamieson
  • Alma Verso

For this #IWD2020 it was wonderful to chat to the amazing @naomi_kerbel at Bloomberg, about the power of creativity industries, and why we need to inspire the next generations of female and non -binary leaders to join our ranks.

Check out the full list here > http://bit.ly/Dots-IWD20

The Creative Industries are often underestimated, but in fact contributes £111.7bn gross value added (GVA) to the UK economy - this is greater than the automotive, aerospace, life sciences and oil and gas industries combined.

More importantly the Creative Industries are growing at more than 5x the rate of the UK economy as a whole, and are largely future–proof to automation. For example here in the UK, 87% of workers in creative industries are found to be at low or no risk of automation, according to research by NESTA.

However, the gender mix among workers in the UK’s creative industries has remained flat in recent years, and sits at around 37%. If you look at senior ranks, this is far worse - for example only 16% of creative directors are women. This disparity, inevitably leads to bias - for example brilliant researchers at Google, in collaboration with the Geena Davis Institute, used facial and speech recognition technology to show that in the 100 highest-grossing films in the US, in each year from 2014 to 2016, women occupied just 36% of screen time and 35% of the speaking time. This only continues the cycle of bias!
That’s why I’m dedicated to trying to democratise the creative industries and open up opportunities to everyone including releasing our inaugural 100 trailblazing women & non-binary people list - all with the aim of inspiring the next generation. Because if she can, you can too!


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