Lazy Oaf

  • Robin Shaw
  • Theo Gentilli
We helped Lazy Oaf achieve:
-Double industry average engagement rates -1/10th of industry average CPE -26K likes, 145 comments and 45 shares/retweets from a photoshoot
They wanted to connect with early adopter communities around hip hop / underground pop subcultures globally
So, we developed a multi-season strategy, engaging mid to top-tier artists, whilst working with grassroots micro influencers. Hacking traditional PR methods, dressing Boiler Room hosts, collaborations with key culture publications