Macrotrend: Community Commerce

  • Alex Hawkins

An exclusive sector macro trend researched and written for The Future Laboratory. Has e-commerce lost sight of engagement? As Generation Z grows to be the largest group of consumers, brands and retailers need to rethink online retail in order to appeal to this digital-first demographic. With consumers looking for alternative ways to access and exchange products online, Community Commerce explores how a new wave of decentralised retail concepts are transforming e-commerce. You can read the full trend at LS:N Global or buy the report at www.thefuturelaboratory.com

Retail Futures images by Pitch Studios for The Future Laboratory
Retail Futures images by Pitch Studios for The Future Laboratory
Retail Futures images by Pitch Studios for The Future Laboratory