Macrotrend: Community Commerce
An exclusive sector macro trend researched and written for The Future Laboratory.
Has e-commerce lost sight of engagement? As Generation Z grows to be the largest group of consumers, brands and retailers need to rethink online retail in order to appeal to this digital-first demographic.
With consumers looking for alternative ways to access and exchange products online, Community Commerce explores how a new wave of decentralised retail concepts are transforming e-commerce.
You can read the full trend at LS:N Global or buy the report at www.thefuturelaboratory.com