Macrotrend: Community Commerce

An exclusive sector macro trend researched and written for The Future Laboratory. Has e-commerce lost sight of engagement? As Generation Z grows to be the largest group of consumers, brands and retailers need to rethink online retail in order to appeal to this digital-first demographic. With consumers looking for alternative ways to access and exchange products online, Community Commerce explores how a new wave of decentralised retail concepts are transforming e-commerce. You can read the full trend at LS:N Global or buy the report at www.thefuturelaboratory.com