McDonald's needed to reach 16-24 year olds who had fallen out of love with the brand. Enter: Channel Us - a youth platform, launched on YouTube that featured a weekly show running over 15 weeks where popular influencer Olly White helped aspiring teens deliver something extraordinary in just 72 hours.
I was responsible for creating the visual interpretation of this new youth brand. From name creation, through to various rounds of logo development, into testing and focus groups, before the final identity was landed on.
Companies
Drum
- Marketing & PR