McDonald's Channel Us

  • Michael Ballantyne
  • steve wallington
  • Matt Cole
  • Laura Botten
  • Tom Angell
McDonald's Channel Us by Michael Ballantyne
McDonald's needed to reach 16-24 year olds who had fallen out of love with the brand. Enter: Channel Us - a youth platform, launched on YouTube that featured a weekly show running over 15 weeks where popular influencer Olly White helped aspiring teens deliver something extraordinary in just 72 hours. 
McDonald's Channel Us by Michael Ballantyne
I was responsible for creating the visual interpretation of this new youth brand. From name creation, through to various rounds of logo development, into testing and focus groups, before the final identity was landed on. 
McDonald's Channel Us by Michael Ballantyne
McDonald's Channel Us by Michael Ballantyne
McDonald's Channel Us by Michael Ballantyne
McDonald's Channel Us by Michael Ballantyne

Companies

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    • Marketing & PR
Michael Ballantyne
Head of Design
steve wallington
Creative Director
Matt Cole
Executive Creative Director