McDonald's Channel Us

McDonald's needed to reach 16-24 year olds who had fallen out of love with the brand. Enter: Channel Us - a youth platform, launched on YouTube that featured a weekly show running over 15 weeks where popular influencer Olly White helped aspiring teens deliver something extraordinary in just 72 hours. 
I was responsible for creating the visual interpretation of this new youth brand. From name creation, through to various rounds of logo development, into testing and focus groups, before the final identity was landed on. 

Team Credits

Michael Ballantyne

  • Head of Design
  •  

Matt Cole

Laura Botten

  • Production Director
  •  

Tom Angell

  • Creative (content & copywriting) & Published Author
  • Drum

Companies

  • Drum

    Drum

    • Marketing

Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Like what you see? Be the first to leave a comment for Michael!

Add comment
Michael Ballantyne
Head of Design
Matt Cole
Executive Creative Director
Laura Botten
Production Director