More organ donors needed in BAME community

  • Stephanie Gabriella Stark

Receiving a transplant from a donor with a similar ethnic background increases the chances of a transplant being successful. And not only are many people from Black, Asian and Minority Ethnic (BAME) communities more likely to develop conditions that make them more likely to need an organ transplant — people from BAME backgrounds are waiting longer than white patients for organs. When it comes to lung transplants, white patients waited 261 days, and Asian patients waited 1,191. For urgent heart transplants, Black patients waited 44 days longer than white patients.

This London Assembly campaign sought to raise awareness that 1. organ donation will soon be automatic, with the option to opt-out, after a forthcoming bill passes in Parliament and 2. that there are many misconceptions in the black, Asian and minority communities about organ donation. With owned, earned and paid media, the campaign saw significant returns and strong, positive feedback.