Brief: Create A Bike Hire Scheme For Your Chosen City
Client: D&AD New Blood
Media: Branding, vehicle livery and digital media
Outcome: Brand identity, app, vehicle wrap Designers: Shaun Hammond & Sam Berwick
Concept: ‘Moto D’Aqua’ is a unique response to a brief to create a city bike sharing scheme. The concept provides tourists with an opportunity to explore the waterways of Venice in a fun way, by hiring a stylish water-bike using an app that provides maps, destinations suggestions and other useful information to enhance the experience.
The Moto D'Acqua logo combines different elements of Venice to create an overall design. The shape of the logo is based on the Rialto bridge whilst also symbolising handles bars from a bike. The colour scheme used within the logo also corresponds the seven different districts within Venice.
The Moto D'Acqua water-bike mock-up
The Moto D'Acqua app provides maps, destinations, live traffic updates, weekly activities and guided tours to enhance the experience for both tourists and commuters