Brief: Creative Communication
Client: Grey Advertising & Childline
Media: Branding and product design
Outcome: Brand identity and app
Designers: Shaun Hammond & Ryan Richardson
Concept: ‘Wormwatch’ is a campaign to encourage children to speak out about upsetting encounters online. The concept creates awareness and provides children with a platform that allows them to openly express how they are feeling by playing a fun and engaging game which helps build resilience. The game uses seven key dangers encountered online which is represented by seven individual earworms that can be identified and talked about before being confronted and destroyed using a ‘zapper’ button.