MTV Movement

  • Sven Mueller
MTV Australia and the Museum of Democracy at Eureka (M.A.D.E.) have teamed up to create MOVEMENT, a multimedia pro-social campaign designed to give Australian Millennials a platform to find a representative voice for their generation. The aim of MOVEMENT is to highlight issues that matter to Millennials, find a leader to represent their views, and lead social action to impact the future of Australia.
The creative was based on 8 Millennials reflecting Australian youth and the main image became the mixture of all of them. The logo followed the composition of the sliced key visual and transports a sense of movement & dynamism.
MTV Movement by Sven Mueller
MTV Movement by Sven Mueller
MTV Movement by Sven Mueller
MTV Movement by Sven Mueller
MTV Movement by Sven Mueller
MTV Movement by Sven Mueller
MTV Movement by Sven Mueller
MTV Movement by Sven Mueller
Sven Mueller
Creative Director