The Optus One 80 project is a joint venture between MTV and Optus aiming to unearth new talent in film and media production.
In the fifth year running we decided to give the brand a complete makeover, including a brand new on air campaign & redesigned graphic package for On- and Off- Air. As the campaign stretches over 3 phases within of 8 months, we had to come up with highly versatile assets and compelling creative which would not get tiresome.