The brief was to create a new on air identity, relevant to an Australian audience, clear in communication and
accommodating all programing and promotional needs.
The Idents, the main element used in different variations such as menus and break bumpers were based on the MTV logo entering an empty and silent scene filling it with music consisting of environmental sounds.
After it’s initial launch in Australia, the Rebrand has won the acclaim of many critics, notably winning a staggering 8 Awards at the 2009 Promax World Awards. It was used globally in various territories and remains one of the most recognisable MTV branding pieces .