PMLOOKS ‘ WHEN THE COLORS START TO CHANGE ’
Before jumping into film director's chair and I had to pick up a camera and learn how to film, how to edit, how to grade in order to built a portfolio to get on the agency radars. I did a lot of fashion work and felt in love with this type of work. And always happy to pick a camera once awhile. I was approached for a short video for fashion brand PMlooks. Nothing fancy. Just couple of shots with a model in the streets. And here where my director's blood stepped in. I decided to add more character and portray my talent as a girl, who loves to be in the center. Her walk, her style, her mood is bold and dangerous. The shooting took place in Moscow and the main challenge was the random people outside. So during the shooting I had to think quickly and frame talent to achieve as clean look as possible.