Project AiMY

  • James Goodwin Davies

A CREPE-Y CONSPIRACY “Project AiMY began when a janitor discovered an unknown ‘Air Force 1’ shoebox buried deep within a store cupboard at Nike’s headquarters in Oregon. The box contained a number of confidential documents, dating from 2002, that explicitly detail the use of chemicals to influence the way in which the public interact with Nike Air products.” This statement isn’t actually true. It is a fictitious conspiracy I created to represent the formulated and scientific nature of modern branding and marketing that we all follow.