• Luke Freeman ✓✐

Working alongside ad agency in New York, Melon Modern tasked to come up with concepts for a pitch campaign to promote PUMA's football boots during the World Cup 2018. The campaign was going to be featured across a wide range of social and advertising environments. Approach was influenced on modern editorial design and uses various disciplines, 3D, typographical design, layout design and animation. The designs concept was to work as a triptych, whilst the visual aspects took inspiration from football boots designs such as colour, material and shapes.