‘Rabbit Hole’ was a collaborative brief in which myself and two other graphic designers were asked to create a music video for an artist wanting an abstract and different approach to how sound is visualised.
We started working with stop motion animation to create a storyline which was inspired by Grizzly Bear - Ready, Able. We soon realised this experiment wasn’t working for our styles as well as what we had pictured for the artist. This is where we started working with collage. The artist wanted the music video to also be used for projections at her shows so we had to keep in mind that the video had to look good on a larger scale as well.
We scanned in, inverted, warped and edited different imagery we found of microscopic photos taken of seeds, nature and wildlife which ran with the ‘Alice in Wonderland’ theme of the song. We then edited the material within Premiere Pro until the visuals represented and accompanied the song ‘Rabbit Hole’ perfectly.