Sainsbury's Lego AR Filter

  • Jerzy Pilch

I was approached by Gravity Road to create this effect for Sainsbury’s. The user can use this filter to create their own Lego persona. This effect is realised as Facebook and Instagram filter and Facebook AR ad as a part of a bigger campaign promoting annual Lego trading cards in Sainsbury’s.

Combination of 13 different characters, 6 skin colours, 20 hair colours, 15 styles of glasses, 29 different beards and makeup allows the user to create a personalised unique character. The effect was build in Spark AR using Lego assets.
Try it:

Project Tags


  • Sainsbury's logo


    • Non Creative Industries
  • Gravity Road logo

    Gravity Road

    • Advertising
  • LEGO Group logo

    LEGO Group

    • Education & Research