Sainsbury's Lego AR Filter
I was approached by Gravity Road to create this effect for Sainsbury’s. The user can use this filter to create their own Lego persona. This effect is realised as Facebook and Instagram filter and Facebook AR ad as a part of a bigger campaign promoting annual Lego trading cards in Sainsbury’s.
Combination of 13 different characters, 6 skin colours, 20 hair colours, 15 styles of glasses, 29 different beards and makeup allows the user to create a personalised unique character. The effect was build in Spark AR using Lego assets.
Try it:
https://bit.ly/SainsburysLEGOfilterIG
https://bit.ly/SainsburysLEGOfilterFB
Project Tags
Companies
Sainsbury's
- Non Creative Industries
Gravity Road
- Advertising
LEGO Group
- Education & Research