SheSays: Rudolph was a girl

"Everyone assumes Rudolph is male. She’s not. In fact, all the Christmas reindeer are female. Because only females have antlers at Christmas."
In December 2016 we wanted to shake things up a bit and re tell the reindeer story. Since Rudolph was in fact female we wanted to shine a spotlight on 9 magical reindeer in our industry.We launched the campaign and within 6 days had over 80 entries from all over London.
The winners were chosen by our team at SheSays and photographed by an up and coming female photographer, Dunja Opalko. The campaign was shared over 100 times on social media and covered byThe Drum too. Check out the 9 winners and their interviews here:

Team Credits

Casey Bird

  • Message
  • Creative Lead / Refinery29 UK

Project Tags


  • Publicis Chemistry

    Publicis Chemistry

    • Marketing & PR
  • She Says

    She Says

    • Events

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Casey Bird
Creative Lead / Refinery29 UK