Spotify Compose 'Music to Remember'
Every 3 seconds, someone in the UK develops dementia. 82% of those are cared for by an informal carers, who receive little to no funding. Spotify Compose is an integrated campaign introducing Spotify as the new music therapy service. The platform is designed to help those with dementia while also supporting their informal carers. Proposition: Spotify takes you back.
Over 18% of informal carers are still in paid work outside of caring. We decided to try and target them outside of caring with these general print ads.
As well as the general adverts, we created 3 targeted print ads for places like the doctors waiting room, and dementia magazines and papers.
A short animatic and two radio adverts will also promote the service as well as creating awareness about dementia.