Vimto 'grab a proper drink'
A interactive campaign aimed at social drinkers in a bars and pubs. Rebranding Vimto to an adult drink, we are showing our audience that Vimto can be better than booze with a cheeky sense of humour. Proposition 1: Better than booze.
An ambient media idea for Vimto’s grab a proper drink campaign, getting the public involved. These will appear on greens and parks outside pubs and bars that Vimto is sold in.
This is a giant beer matt for the drink Vimto, playing on the line proper drink. Its eye catching and attention grabbing encouraging our target audience to ask at the bar.