Tab S Event | Samsung

In 2013, Samsung introduced its new Galaxy Tab-S tablet with Amoled technology and the first screen that brought colours to life. For the launching, we decided to create LIVING COLORS: a live performance that represented the ability of Tab-S to display the colours. The movements of a professional dancer were captured with real-time Kinect technology and so, the colour particles came to life on a videowall.


  • Cheil


    • Marketing & PR
  • Samsung UK

    Samsung UK

    • Technology


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Creative/Art Director