the dry/clean initiative

What happens to all of the dry-cleaning that customers never return to collect?
It's reported that 15% is never claimed.
the dry/clean initiative was developed in collaboration with Action on Addiction to repurpose the masses of unclaimed formal wear from dry-cleaners across the UK.
By fitting out ex-addicts with sharp suits the Initiative helps them to rebuild their confidence and make a strong first impression in job interview situations.
We re-purposed unsuitable donations as DM, which we sent to CEOs of nationwide dry-cleaners.
And used AOA's help centre notice boards to make sure people like Debbie knew about the initiative.
Press Coverage

Team Credits

Elliott Starr

  • Message
FollowUnfollow
  • Creative
  •  

Companies

  • Leo Burnett

    Leo Burnett

    FollowUnfollow
    • Advertising
  • A

    Action On Addiction

    FollowUnfollow
    • Laura + Elliott

      Laura + Elliott

      FollowUnfollow
      • Advertising

    Inspired by this project? Showcase projects you’ve worked on and inspire other people.

    Post your project