the dry/clean initiative

  • Elliott Starr (he/ him)
  • nick haley
  • Laura Clark
What happens to all of the dry-cleaning that customers never return to collect?
It's reported that 15% is never claimed.
the dry/clean initiative was developed in collaboration with Action on Addiction to repurpose the masses of unclaimed formal wear from dry-cleaners across the UK.
By fitting out ex-addicts with sharp suits the Initiative helps them to rebuild their confidence and make a strong first impression in job interview situations.
We re-purposed unsuitable donations as DM, which we sent to CEOs of nationwide dry-cleaners.
And used AOA's help centre notice boards to make sure people like Debbie knew about the initiative.
Press Coverage


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    Leo Burnett

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    Action On Addiction

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      Laura + Elliott

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