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    the dry/clean initiative

    What happens to all of the dry-cleaning that customers never return to collect?
    It's reported that 15% is never claimed.
    the dry/clean initiative was developed in collaboration with Action on Addiction to repurpose the masses of unclaimed formal wear from dry-cleaners across the UK.
    By fitting out ex-addicts with sharp suits the Initiative helps them to rebuild their confidence and make a strong first impression in job interview situations.
    We re-purposed unsuitable donations as DM, which we sent to CEOs of nationwide dry-cleaners.
    And used AOA's help centre notice boards to make sure people like Debbie knew about the initiative.
    Press Coverage

    Credits

    Elliott Starr

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