The Future Forecast 2020

  • Tim Noakes

As we prepare to leave the Tumultuous Teens behind and enter a decade that promises to be even more disruptive, it’s essential to be equipped with the foresight needed to hit the ground running. Our Future Forecast 2020 edition raises the bar higher than ever before. We explore how people will seek brands that align with their own personal missions, be it through activism, open and honest dialogue, long-term sustainable thinking, co-creativity or experiential escape. In the report, we examine 50 new behavioural patterns across 10 key consumer sectors, alongside expert opinion pieces and interviews with global innovators. The coming decade will be the most transformative yet, so get planning.