Uncovering People with Uncompromised Character.
NBC Universal came to us wanting a campaign which captured the spirit of their channel in an interesting way. We created ‘100% Characters’, a content series that found real people with uncompromising character all over the UK.
The types of people that when faced with adversity, overcame & conquered their challenges head on. Never losing sight of their goal. Always giving 100%.
Agency: Mr President
Director: Will Williamson (Archer's Mark)