UpCircle rebranding

  • Mike Reed
  • Veerle Evens

On the back of a successful visit to the BBC's Dragons Den, sustainable skincare brand Optiat came wanted a complete overhaul – from name onwards. The job came to Studio More and us. The result is UpCircle: a completely revitalised brand, identity and voice.

UpCircle rebranding by Mike Reed
UpCircle rebranding by Mike Reed
UpCircle rebranding by Mike Reed
UpCircle rebranding by Mike Reed
UpCircle rebranding by Mike Reed
UpCircle rebranding by Mike Reed
UpCircle rebranding by Mike Reed
UpCircle rebranding by Mike Reed
UpCircle rebranding by Mike Reed
Mike Reed
Founder & Executive Creative Director, Reed Words
Veerle Evens
Photographer