Vimto 'Made to be Diluted'

  • Sophie Gwilt
  • Annabel Dowd

A interactive campaign aimed at social drinkers in a bars and pubs. Rebranding Vimto to an adult drink, we are showing our audience that Vimto can be better than booze with a cheeky sense of humour. Proposition 2: Not for kids anymore

Vimto 'Made to be Diluted' by Sophie Gwilt
Vimto 'Made to be Diluted' by Sophie Gwilt
These are our way of getting those serving the drink, involved in advertising the drink using the cheeky humour.
Vimto 'Made to be Diluted' by Sophie Gwilt
Vimto 'Made to be Diluted' by Sophie Gwilt
Vimto 'Made to be Diluted' by Sophie Gwilt
Sophie Gwilt
Creative Advertising Graduate
Annabel Dowd
Creative Copywriter