Vimto 'Made to be Diluted'
A interactive campaign aimed at social drinkers in a bars and pubs. Rebranding Vimto to an adult drink, we are showing our audience that Vimto can be better than booze with a cheeky sense of humour. Proposition 2: Not for kids anymore
These are our way of getting those serving the drink, involved in advertising the drink using the cheeky humour.