Visionary

Visionary is a brand which I put together to keep myself being productive. I gave myself a brief outlining that i must design a product concept accompanied by some branding and a video advertisement. The brief also made mention of the product needing gather data from the environment which did make things a little more challenging.
Visionary as mentioned earlier is a brand. The brand looks to help develop technology to assist the blind. The product concept I came up with was that of a wearable ultrasonic sensor (more detail on product below). The advertisement below was created to showcase what the brand stands for keeping things a little vague and not necessarily focusing on the product. It would be used for brand publicity similar to how Cadbury's has used the drumming gorilla. 

The advertisement put together for the product was produced with the idea of creating intrigue. The advertisement has a very serious tone throughout which is used to reflect the serious issue of assisting the blind. The purpose as mentioned earlier is to create intrigue as there is no description of the product or what help is provided. This idea was taken from other bands who have done similar things, such as Cadbury’s. Their gorilla drumming advertisement had nothing to do with their product and was simply used to create intrigue and interest. My advertisement is set to do the same.

As the product is meant to help those who have poor or no vision interpret their surroundings better. The advertisement reflects that. It starts off with a transition of an eye and zooms into it to show that what we are seeing is through the target audiences eyes. Then the video turns black and white to represent some sort of visual impairment and transitions into colour throughout the duration to illustrate the idea of the product assisting them.

Product Concept
The product in and of itself is a portable obstacle sensor for the blind. The sensor is wearable and positioned to always face in front of the user so to always alert them when something is within proximity. The sensor will be shaped as a pendant to allow the user to wear it above whatever attire they have on and so to easily allow them to remove it. 
The device will be a small compact sensor which detects obstacles in your path and notifies the user that something is ahead of them using an auditory gradient. When obstacles enter the range, a slight sound will be emitted. However the closer the obstacle gets, the louder the sensor will be. There is also a vibration alert as a secondary incase the user is unable to hear efficiently based on their situation, which works with the same gradient. 
There is the issue of the sound being distracting to those around the user, so earphones are provided to be connected to allow only the user to hear the signals.
The designs for the pendants will vary to allow personalisation. From colours to shapes as well as potentially partnering with other brands to create unique sensors. For example, using Iron Man’s  Arc reactor as the visual casing for the sensor. 
The device will have a range of about 4m and as the obstacles come closer and closer to the sensor, it will beep and vibrate at a large scale depending on how far the obstacle is from the user.​​​​​​​

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