Weed Week
To celebrate 420, VICELAND, naturally, scheduled a week of their dankest weed shows. The 360 campaign we created had to spotlight weed in the hypest but most compliance-friendly way possible.
So we pulled together pre-watershed promos, put giant spliffs on billboards around London, sent a bifta to space and curated the perfect care package for a stoned TV binging session.
EDIBLE MAILER
VICELAND brownie mix provided all the ingredients to create a delicious edible (weed sold separately). On the box, I had fun with the copy; The ‘Serving Suggestions’ detailed all the show synopses and the ‘Recommended Daily Viewing’ listed the programming schedule for the week, so our stoners knew when to tune in.
PRE-WATERSHED TRAILER
We couldn't really show any footage due to Ofcom regs. So we just described what was going on instead.
Companies
VICELAND UK
- Television