When you're presented with a budget too small to do film, the best thing to do is find a way to make a film. Here’s why we’re fond of these social videos: with some quick thinking we turned a tiny opening with this potential client into something worth a lot more for the agency. We like doing that. Working with photographer Charlie Clift on a street shoot of locals in Shoreditch – we then edited the stills to make a set of fast-cut films, dramatising the key features of the phone. It gave the client the attention they needed and one of Charlie’s shots was one in the 2017 AOP Awards. Thumbs up.