At Wunderman, we created an entry level talent scheme like no other. Working closely with the strategy department, we led a placement team and designers through the concept phase, into production and deployment.
With the insight that most just "fall" into advertising, and that people outside of the industry don’t understand all of the working parts, we angled this campaign as a step in the right direction for self discovery; with attitude, drive and different-thinking being paramount.
The scheme started with a questionnaire, so we could see how applicant’s brains worked, then face to face interviews, then moved onto an experience day in the office. Three true Wunder Hunters were then uncovered and hired into a permanent role at Wunderman.
Creative partner: Lucy Eldridge
