The year-round short course programme at Central Saint Martins is run buy ARTSCOM - and is hugely diverse. Courses take place in the evenings, over weekends, online, or as week-long or longer intensive courses during Christmas, Easter and the Summer holidays. The diversity of disciplines available is extensive and covers the whole breadth of the creative industry. The Design Laboratory was briefed to design a promotional campaiugn & collateral that highlighted these key points - whilst retaining comprehensive and simple navigation.
To strengthen this aesthetic, The Design Laboratory also created a Snapchat Geo-Filter. When students / staff / visitors are in or around the building, they can adopt a semi-transparent gradient filter to personalise their snaps. This hidden easter egg proved to be extremely popular and continues to promote user-led story telling.