Our first project at Drum was to launch the new Audi A7, a car that is armed to the teeth with tech and has a rather mesmerising set of lights.
We knew we had to do something a little different.
We also knew that the target customer grew up on 80's TV.
Partner with Top Gear and re-imagine the opening scene of Knight Rider.
It made perfect sense to us and got the A7 in front of the car nuts who have the £60,00+ needed to buy it.