Audi x Top Gear

The brief was to launch the new Audi A7, a car that is armed to the teeth with tech and has a rather mesmerising set of lights.

It called for something a little different to grab the attention of a target customer grew up on 80's TV.

Lights. Tech. 80's TV.

The idea

Partner with Top Gear and re-imagine the opening scene of Knight Rider.
The video was embedded within a native article at topgear.com
Audi x Top Gear by Elliott Starr (he/ him)
We also created DPS editorial within Top Gear magazine
Audi x Top Gear by Elliott Starr (he/ him)
Audi x Top Gear by Elliott Starr (he/ him)
Banners and MPU's drove traffic to the page
Audi x Top Gear by Elliott Starr (he/ him)
Audi x Top Gear by Elliott Starr (he/ him)

Companies

  • Drum logo

    Drum

    • Marketing & PR
  • Laura + Elliott logo

    Laura + Elliott

    • Advertising

Skills

Elliott Starr (he/ him)
Creative Director
Kelly Palmer
Brand Strategy & Consultancy
SB
Account Director