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Audi x Top Gear

Our first project at Drum was to launch the new Audi A7, a car that is armed to the teeth with tech and has a rather mesmerising set of lights.

We knew we had to do something a little different.
We also knew that the target customer grew up on 80's TV.
Lights. Tech. 80's TV.

The idea
Partner with Top Gear and re-imagine the opening scene of Knight Rider.
It made perfect sense to us and got the A7 in front of the car nuts who have the £60,00+ needed to buy it.

The video was embedded within a native article at topgear.com
We also created DPS editorial within Top Gear magazine
Banners and MPU's drove traffic to the page

Credits

Elliott Starr

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  • Creative
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Laura Clark

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  • Creative Art Director
  • Drum

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