To deliver branding and marketing materials for a new global healthcare product from AXA. This was healthcare product was targeting the top 5% of global business with employees working across the world. We had to work within the current brand style, but also build a unique look and feel for the product away from the global brand.
Strategy & Concept
Our creative strategy and market positioning was ‘health protection that knows no bounds’. I led the process of building the brand and produced design guidelines, a brand expression book, customer and broker brochures, a benefits guide, a membership card, customer emails, a microsite and sales presentations.
Alongside the design, we also produced a library of photography to be used across the marketing. These images were captured on an 18-day shoot across Asia, Europe, and the Middle East, on which I led a team comprising of photographer, assistant, account manager and production manager. We used local production teams, wardrobe and make-up artists in each market.