Agency:
Inhouse
Role:
Design Director
2015
Brief
To deliver a complete rebrand of the business, with the exception of the Logo. As a global business with a presence in Asia, the Americas and the Middle East, I needed to work closely with all markets to ensure messaging and photography worked in those territories.
Concept
I initially conceptualised the new brand style and visual elements. Once this had been brought into I then started to create the new brand guidelines, a responsive website (with the build outsourced), photography styles, colour palettes, templates for presentations, typography, iconography, data styles, digital communications, design for brochures and internal branding for HR. I was supported in the project by the onsite team of designers, who under my direction implemented the new brand across the global business. During this 8-month project, I also run the day to day work coming through the studio and worked with the globally marketing teams delivering social media, white papers, brochures and pitches.
