BATITSE – PUMP UP THE VOLUME

  • Lisa Henwood
  • Holly Dove

With an increasing number of competitors making noise, Batiste wanted to secure their position as the market leader of dry shampoo. Using Pixie Lott to front the campaign, we created a series of ads and online content that combined Pixie’s musical background with the transformational affects of Batiste. Whilst firmly positioning it as an important part to any daily beauty routine.