It turns out bees do more than most people realise— for such small, short-lived creatures, they do a lot of heavy lifting to keep life on Earth in balance. They make 1/3 of our nutritious fruits and vegetables possible, and they function as a buzzing alarm system for our planet’s ecosystem. Basically, bees are magical fuzzy little flower-hopping life-bringers.
And guess what? Bees are in trouble. And that’s why Burt’s Bees® asked Drum to help to #BringBackTheBees.
Drum, with the help of FUSE, set up a picturesque flower shop, rigged with trickery to surprise unsuspecting shoppers, one of which was top model and activist Winnie Harlow. As the florist creates bouquets, the flowers and plants in the shop, start to disappear, turning the store into a stark empty space. The final denouncement reveals the vision of a world without bees.
To date the video has been watched over 3million times and shared 25,000 times.