Canopy. Nuffin'.

How do you get renters to realise their rent each month does nothing for their credit score? “Rent is dead money”. The thing is, it doesn’t have to be. We flipped the perspective, zeroing in on their frustrations, using quirky colloquialisms to show they can get more bang for their buck. Commuters photographing Ads is always a good sign, and London’ers were posting these all over their instagram. Fame: 98% increase in app downloads in the first 6 weeks.

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Take Fucking Risks
Master of Decibels (MD)
Copywriter