ETIHAD | 48 Hour Stopover Challenge

Abu Dhabi doesn't turn up on many people's 'To Do' lists, which is why Etihad challenged us to turn it into the stopover destination du jour. We responded with a challenge of our own, with the help of one very game rock star.

The campaign has so far received:
6M+ views on Youtube
19M+ views on Facebook

Hour by hour OOH, Press and Digital
Case Study


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    Etihad Airways


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    Creative + Copywriter
    Art Director