GOOGLE | Make Sense on Mobile

A sweet little ensemble film that urges business owners to come to their senses when it comes to investing in their mobile sites. Created to warm up conference crowds, we took terrible UI into the real world and created a hair-tearing montage of relatable scenarios in which bad customer experiences spell out negative consequences for businesses.

Shot in two days on a super lean budget, we worked with the brilliant crew at Hoi Polloi to deliver the 90" hero film along with a series of five 30" single scene cut downs — and some bonus gifs thrown in for good measure.

The films will be used at a variety of global tech events, including Conversions@Google in Dublin, Google Marketing Live in San Francisco and Mobile World Congress.
Creatives: Hannah Davies & Josh Denton
Creative Lead: Lisa Berenson
Strategy Lead: Dom O'Hare
Producers: Alejandra Ravassa (Phantom) / Pete Shuttleworth (Hoi Polloi)
Director: Dan Castella
DOP: Carlos Catalan
Editor: Chris Coupland

Production: Hoi Polloi
Sound: Absolute Post

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Creative + Copywriter
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Creative Director, Copywriter & Content Strategist