From the drawing board to Hollywood: creating the Augustinus Bader brand

  • Sunshine Company
  • Simon Holmes
  • Alex Molyneux
  • Alison Smith
  • Ursula Underhill
  • Daniel Finn
  • Nimi Raja
  • Camilla Mathis
  • Cat H

Developed from square one in 2017, Sunshine created the name, the brand manifesto and ethos, on to strategic positioning and game-changing philosophy, to the visual identity and packaging design.

Photgraphy: Christopher Anderson
Directed by Stella Scott

2018 Campaign fronted by actor Diane Kruger

Human skin is a remarkable living structure.

Over an average of 27 days, every skin cell in the body is naturally regenerated. Developed by a world-renowned stem cell scientist, Augustinus Bader’s unique TFC8® skincare technology supports and improves this innate process. Over one full 27-day skin cycle, we went closer than ever before to capture its effects.
In this revealing study, BBC Earth cinematographer Richard Kirby exchanges the wonders of the natural world for filming the wonders of the human body as he trains his macroscopic lens on the skin of seven fascinating people from around the world.
As the transformation in their appearance is revealed, how will the results change the way they see their skin - and themselves?

Take a look at our film to see how Sunshine developed one of the most exciting new skincare brands:


  • The Sunshine Company logo

    The Sunshine Company

    • Media Production