It's Nice That x Uniqlo

  • Alex Hawkins
  • Ekaterina Bairaktutan
  • Jesse Auersalo
  • Ben Cook
In 2016, It’s Nice That partnered with Uniqlo on New Perspectives. We asked four creatives to reinterpret a Uniqlo garment of their choosing in a new light. The results saw artist Nick Veasey, designer Jesse Auersalo, digital artist Thomas Traum, and photographer Rebecca Scheinberg all represent Uniqlo’s LifeWear philosophy in new and unexpected ways.
I was responsible for establishing the editorial direction of the project, collaborating with art directors, project managers and the creatives to produce a series of four original features accompanied by interviews. This was followed by an event in London where all four creatives presented and discussed their responses to the brief.


  • Uniqlo logo


    • Fashion and Textiles
  • It's Nice That logo

    It's Nice That

    • Publishing