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Alexander Hawkins

Alexander Hawkins

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It's Nice That x Uniqlo

In 2016, It’s Nice That partnered with Uniqlo on New Perspectives. We asked four creatives to reinterpret a Uniqlo garment of their choosing in a new light. The results saw artist Nick Veasey, designer Jesse Auersalo, digital artist Thomas Traum, and photographer Rebecca Scheinberg all represent Uniqlo’s LifeWear philosophy in new and unexpected ways.
I was responsible for establishing the editorial direction of the project, collaborating with art directors, project managers and the creatives to produce a series of four original features accompanied by interviews. This was followed by an event in London where all four creatives presented and discussed their responses to the brief.

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Alexander Hawkins

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