It's Nice That x Uniqlo

In 2016, It’s Nice That partnered with Uniqlo on New Perspectives. We asked four creatives to reinterpret a Uniqlo garment of their choosing in a new light. The results saw artist Nick Veasey, designer Jesse Auersalo, digital artist Thomas Traum, and photographer Rebecca Scheinberg all represent Uniqlo’s LifeWear philosophy in new and unexpected ways.
I was responsible for establishing the editorial direction of the project, collaborating with art directors, project managers and the creatives to produce a series of four original features accompanied by interviews. This was followed by an event in London where all four creatives presented and discussed their responses to the brief.

Team Credits

Alexander Hawkins

  • Writer

Ben Cook

  • Marketing Operations, Europe
  • Uniqlo

Jesse Auersalo

  • Experiential Art Director


  • Uniqlo


    • Fashion
  • It's Nice That

    It's Nice That

    • Publishing

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Alexander Hawkins
Ben Cook
Marketing Operations, Europe
Experiential Art Director