The Brief - JDO RAW 2020 Student Brief. To Design a new food or drinks brand from two unexpected foods, drinks or flavours – that could be a product to brand and design. The target audience is millennials, so make it modern and fresh. The Solution - Nice cream. The CBD infused ice cream brand. Mashing up the timeless sweet treat with the new and exciting CBD. Taking visual inspiration from classic Victorian illustrations, and the history of Ice cream. Celebrating the classic pastel colours, and stripes of ice-cream and giving them a psychedelic CBD inspired twist. Creating not just a twist on the classic, but a new classic all together. Shortlisted for JDO RAW 2020