She Soars

  • Holly cullip

The Brief - In the United Kingdom, only 14.4% of all people working in STEM subjects are women and globally, just 5.18% of commercial pilots are women. Create a piece of communication that changes this. The Solution - With a lack of pilots and girls in STEM subjects, #SHESOARS focuses on the stories of female pilots. Taking visual inspiration from comic books, and superheroes, to encourage young girls to see these women as heroes. As their role models, and people they aspire to be like, hanging their posters up on their walls. #SHESOARS features a set of 5 foldout poster zines, each telling the stories of inspiring female pilots throughout history.

SheSoars features a set of 5 foldout poster zines. Featuring an interesting facts page, as well as a comic book-inspired overview of their lives and achievements. With an A2 foldout poster inside, to give young girls something to hang on their walls and look up to.  Each poster zine has its own bold, eye-catching colour, taking visual inspiration from superheroes and comic books to encourage young girls to complete the collection and get all 5.
Each poster zine is printed onto A2 paper, folding out from A5 to an A3 comic book into an A2 sized poster for young girls to hang on their walls and look up to.