The Brief - In the United Kingdom, only 14.4% of all people working in STEM subjects are women and globally, just 5.18% of commercial pilots are women. Create a piece of communication that changes this. The Solution - With a lack of pilots and girls in STEM subjects, #SHESOARS focuses on the stories of female pilots. Taking visual inspiration from comic books, and superheroes, to encourage young girls to see these women as heroes. As their role models, and people they aspire to be like, hanging their posters up on their walls. #SHESOARS features a set of 5 foldout poster zines, each telling the stories of inspiring female pilots throughout history.