No.3 Gin: Designing a global brand platform

  • Tom Simmons

No.3 Gin is a super-premium spirit created by Berry Bros. & Rudd, London's oldest fine wine and spirit vintner. We created a global marketing platform that gave the brand a unique identity in a crowded market place, to make No.3 the preferred choice of premium gin for both consumers & bartenders. We designed an integrated campaign 'Unlock Taste' that rolled out globally. The campaign anchors the brand on its 300 year history & its home at No.3 St James' Street, London. No.3 is the pinnacle of London Dry Gin; superb for mixing drinks, for unlocking taste and developing one's own sense of preference. No.3 is the best Gin in the world to Unlock Taste. Unlock Taste is about accentuating or balancing flavours, creating texture and depth through the finest ingredients to inspire drink-makers to develop better quality gin drinks. We ran Unlock Taste sessions, where consumers are taught how to create and understand cocktails.

Client: No.3 Gin