Selfridges Work It

Selfridges explores how the way we work is changing with Work It!

In line with their legacy of introducing the unexpected within the retail environment, we soundtracked a surprise performance by a troupe of Busy Workers who appeared unannounced on the fifth floor of the Oxford Street store before making their descent all the way down to the Beauty Hall basement for an express makeover.

Dressed in time-warped pin stripe suits, the Busy Workers danced in routine to our playful mix of 90’s dance pop and funky Vogue-influenced club tracks – synced to perfection.

Production by Studio Boum
Choreography by Vikki Burns

Team Credits

Anna Cleaver

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Siobhan Cafferkey

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Anna Thorman

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Companies

  • Selfridges

    Selfridges

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    • Fashion

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DOLCE
AC
Head of Project Curation
Siobhan Cafferkey
Digital Marketing Manager