Smash App

  • Madeline Charles
  • Luke Freeman ✓✐
  • Alice Dowdall

Smash is on a mission to help young people eat good food, save money and lead healthier lives. For this campaign we needed to raise awareness of the app amongst the target demographic, we created a campaign that helped build their brand persona and aesthetic. The outcome was a hashtag with an in-built CTA and a suite of assets for a bold social-first campaign that felt rebellious and built hype around a relatively new app and concept.


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    Smash App