SOTA Degree Show

Brief Create a visual identity for the University of Northampton, School of the Arts degree show. Concept What make an art school, are its students. With our intention to ignite the value of the student, we decided to develop our concept through the senses. The students’ creations are like magic; something that makes you feel (as shown through the senses) and flourish emotion. Using the senses also unites all areas of the Arts School, as it works as a collective metaphor of the act of creating something, which all artists whether it is a musician, an actor or a designer, and the emotional connection with it. Our aim is to unite all possible attenders to feel an emotional connection to these creations, channelling through their senses. The concept has interactive potential to work in a dynamic manner to engage physically as well.